Brand Strategy

  • September 18, 2020
  • Bobbie Jo
According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. That’s like making it to the Superbowl but leaving your playbook at home. Is...

Coral White Case Study

  • June 25, 2020
  • Bobbie Jo
The Challenge: Coral White Natural Toothpaste wanted to update its current senior-focused Amazon brand to test two new lines of family-friendly dental products, including a new 360 electric toothbrush...