Great question! Are your sales hitting as hard as they could? I’ve produced so many lucrative sales in the last decade I’ve seen a very clear rhythm in when the best yielding promotions happen. In fact, I’ve seen the same trends across every industry. People buy in very specific patterns. Don’t miss the perfect promo season. Here’s how you plan your content calendar around the peak sale seasons.

***Please be aware one of the worst times to have a sale and honestly your numbers will most likely drop is right before and right after a major election! People are afraid and not buying.***

What’s the Absolute BEST Time to Have a Sale?

It really depends on the type of promotion and geographical location of your customer, but the general rule of thumb for America it probably won’t surprise you the two weeks of Black Friday are what win the hardest. I suggest you plan to give it all ya got in ALL of Q4 and at the beginning of Summer for the 4th of July.

The Most Surprising Sale Season

The sale season I’ve seen hit the hardest across multiple industries that I think doesn’t get enough love (pun intended) or hype is Valentine’s Day. In fact, February is another surprisingly great month that I personally think brands undervalue because the competition is so much lower in February than Black Friday so your chance of breaking through with a powerful message is much higher.

Other Top Small Business Promotion Dates:

  • New Years
  • Tax Season or Tax Day
  • Spring Break
  • Mother’s Day
  • Father’s Day
  • Memorial Day
  • 4th of July
  • Labor Day
  • Veteran’s Day (surprisingly great)
  • Halloween
  • 12 Days of Christmas

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